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Clarity about Coaching

Even though coaching has been around for many years (the first reference to coaching in the academic press was back in 1937), there still seems to be a lot of confusion involving “what is a coach” and “what does a coach do.” I thought I’d take some time to clarify that and to offer you some pointers about selecting a coach, if that’s something you think would help you reach your goals.

There are many definitions of coaching (and we’re not talking sports coaching here!). I use a simple definition: facilitating positive change in a client’s life. I think of it as helping you get from where you are to where you want to be more quickly and powerfully. I work with clients to help them think new thoughts, which (literally) creates new wiring, which generates new habits, which leads to new/better/long-lasting results.

When you work with a coach, you create a consistent level of accountability and stretch in your life that normally does not exist in any other relationship you have. The coaching relationship is also based on your agenda and your thinking (though some coaches act more like consultants or experts or mentors).

My particular method of coaching uses the latest findings in neuro-science to help me work with the way your brain works–and every person’s brain is completely unique and different.

In addition to the generic definition of coaching, there are many types of coaches. They fall into three primary categories and many sub-categories or niches. The main three are:

  • Life coaching
  • Business coaching
  • Executive coaching (sometimes called Workplace Coaching)

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