Our corporate services are based on a brain-friendly approach.


© Convisum Dreamstime.com - Consulting Business Concept PhotoWe’ll apply our years of leadership and management experience and our understanding of foundational neuroscience principles to help you develop talent and leadership development solutions that work for YOU.

Executive & Workplace Coaching

The great majority of managers believe most employees should receive the benefit of working with a workplace coach. Executives have known this (and been using them) for years. Working with an objective thought partner who provides a space for you to escape the noise of the everyday and tap into deeper thinking with a sharper focus can benefit most any front-line employee, mid-level manager or senior leader.

We offer a cadre of brain-based workplace and executive coaches, who adhere to the International Coach Federation’s core competencies AND leverage neuroscience research as the foundation of our coaching approach.

From overcoming automatic behaviors, to managing difficult “emotional” landscapes, to facilitating insight, to helping identify stretch goals and develop appropriate plans, we will find the right coach for your executive or workplace need.


Two brains talking

You’ve heard of Train-the-Trainer programs. We take the traditional approach and give it a brain-friendly tweak by adding a neuroscience foundation. We will help your trainers shift from “delivering content” to “facilitating insight.”

We can also review your current program offerings and help you refine them by adding a more brain-friendly feel to them.

ICF Coach Mentoring

The International Coach Federation (ICF) requires coach mentoring from an ICF-credentialed coach for anyone trying to earn his/her ACC*, PCC** or MCC credential OR for anyone trying to renew his/her ACC credential.

Our unique Brain-Based ICF Mentoring program helps you meet the ICF’s mentoring requirements (see bottom of page for additional information) by offering 10.5 hours of coach mentoring (the ICF requires 10) consisting of five (5) 90-minute group mentoring calls PLUS three (3) 60-minute one-on-one mentoring calls.

In our group calls, we will focus on five things:

  1. The ICF’s eleven core coaching competencies
  2. Neuroscience-based research and ideas that support the competencies
  3. Opportunities for you to coach and receive mentoring using my groundbreaking “in-the-moment” approach
  4. The ICF credentialing process, and
  5. Any other questions about the competencies, your coaching, your clients or your practice

In our 1:1 calls, you and I will focus on additional opportunities for you to hone your coaching skills and anything else that supports you in your coaching journey.

Per ICF regulations, each mentoring group is limited to no more than 10 coaches (we prefer to start with a group of at least five coaches) and must take at least three months to complete. The investment is a reasonable $1,500 per person with an internationally recognized brain-based coach/mentor/assessor AND master facilitator. Paul has successfully trained or mentored hundreds of credentialed and non-credentialed coaches in a brain-based coaching methodology over the past 10 years.

Click here to express your interest in the next ICF mentoring group.

Here’s what previous mentees are saying about our brain-based ICF Coach Mentoring:

“I was thrilled with my experience with Paul McGinniss, my ICF Coach Mentor. Paul is skilled and formidable. Each session, he skillfully imparted his expertise by example. He was generous with both his time and his knowledge and made my experience feel like a partnership, one in which he was equally invested in my success. Paul is empowering, dynamic, accessible and knowledgeable. I continue to marvel at my good fortune to have found him!”   — Leslie Yalof Garfield, Professor of Law, Pace Law School

“Passionate about my success is the phrase that comes to mind when I think about Paul. I’ve had the pleasure of working with Paul as a mentor coach, during which time I excelled in enhancing my presence as a coach. His strength in guiding me to this discovery is a true attribute to his excellent coaching skills and his passion to the professional practice. Above all, I was impressed with Paul’s ability to coach to insights I otherwise may not have achieved. And, of course, his enthusiasm, humor and sole focus on my success enhanced the entire growth experience. Yes, yes, yes, I highly recommend Paul!”   — Linda Roszak Burton, President DRW, Inc.

“Having Paul as my mentor through this coaching journey has been priceless. He has an amazing talent for coaching . . . and mentoring . . . and I walked away from every conversation and interaction feeling more and more confident. I have used other mentors, and they pale in comparison. Paul acknowledges the high expectation of a coach and what each of us wants to achieve. Grateful for the guidance, support and direction provided by Paul to help make me a more effective and successful coach.”   — Blake Woolsey, Executive Vice President, Mitchell Communications Group

“Paul McGinniss is an excellent Mentor Coach. He guides coachees through the certification process and encourages each person by recognizing their strengths. I found that he also gives helpful feedback and direction. Paul structures each call so that coachees feel comfortable participating in the coaching exercises. His support continues until each person achieves their goal. I highly recommend him.”   — Catherine Blake, A BETTER LIFE Coaching & Hypnosis, NYU-Certified Coach, ICF-ACC, ICF-Long Island – Past Officer, NGH-Certified Hypnotist

Program Facilitation

© Asfiakhan Dreamstime.com - 3d People Business Meeting Conference Table PhotoWe’ll bring our years of facilitating brain-friendly programs to the world’s best-(and not-as-well-)known companies to YOUR company. Let our hard-earned wisdom benefit you and your team.


© Orson Dreamstime.com - Abstract Speaker Silhouette PhotoNeed someone to captivate your team at a company meeting, conference, expo, or leadership retreat? We’ve been there and can do it for you and bring something NEW to boot! We will add a neuroscience foundation to any topic so people not only get ideas and tools that work but understand WHY they work–from the brain’s perspective.


Paul on coaching…

This snippet is of Paul and former Past Presidents of ICF-Long Island talking about the future of coaching at an annual chapter event.

Key Ideas to Our Approach

  • Know the Brain

  • Understand Insight

  • Tame the Animal Brain

  • Respect the Higher-level Brain

  • Access the Deeper Brain