Entries by Paul McGinniss

Brain-based Coaching Part 2

In an earlier post, ” What’s all the fuss about brain-based coaching,” I presented the case for a neuroscience-based approach to coaching (workplace, executive, business–any type of coaching). I also mentioned a foundational idea that guides our brain-based approach: the brain’s primary organizing principle to minimize danger and maximize reward. Still wondering about its value? […]

Help your team think new thoughts.

A common issue many leaders face is plenty of problems and not enough new thinking. This is such a long-standing common refrain, there is even a management-speak saying about it, “Don’t just bring me problems, bring me solutions.” Unfortunately, there is a small “catch” built into the thinking behind that saying. There are two predominant […]

What does brain-friendly sound like?

When thinking about what to write about this week, I thought it made sense to continue the thread from a post from two week’s ago, “What’s all the fuss about brain-based coaching,” that continues from an earlier post, “So you really think you’re brain-friendly.” People can sometimes think they are being brain-friendly or using a […]

What’s all the fuss about brain-based coaching?

History seems to indicate that (nearly) every time something new comes along, it is feared, fought or outright rejected dating back even to the first notion that the earth was round (See 1, 2, 3 for a few industry-specific examples). So it now seems for neuroscience and brain-based anything. I’ve been doing work in this […]

“We’re not that far removed from the caves.”

Disclaimer: While this post was tragically prompted by events in Mina, Saudi Arabia, the fundamental idea applies to human behavior and the human brain in general terms across all countries and cultures. I was at an event several years ago and overheard a researcher say something to the effect of, “We’re not that far removed from […]

So you really think you’re brain-friendly?

Disclaimer: I might step on some of your toes with this blog post. I’ve delivered hundreds of brain-based programs to thousands of people over the past 10 years and am often dismayed (but not surprised) when I come across a person who says, “I already know this,” or “I already do that,” but when you […]

So you think you know you? Think again.

“There is a very long history within psychology of people not being very good judges of what they will actually do in a future situation.” These words are from  Matthew Lieberman, Ph.D., the co-founding father of the field of social cognitive neuroscience, the Director of UCLA’s Social Cognitive Neuroscience Lab, and the author of the book “Social.” Why is his statement important?   Because […]